How Retailers Can Use Video for E-Commerce
More than ever before, media-savvy consumers expect your company's e-commerce program to deliver online shopping experiences that feature engaging video content. But creating top quality videos and incorporating them into your multichannel commerce program is easier said than done. Though a well-executed video project can boost online sales and improve customer experiences, poorly made videos can drive consumers away from your products and negatively affect your e-commerce site. For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in a way that generates measurable returns to the brand. The Video Imperative in E-Commerce High-quality video content improves the look, feel, and functionality of e-commerce websites. But beyond aesthetics, Web-based video assets have an impact on customer behavior, motivating site visit...